Gone are the days when simply spending money on Google and Facebook ads guaranteed success. The advertising landscape in 2024 ...

Are you coming to the best app growth event in NYC? App Promotion Summit returns to NYC on Thursday June 27th and we’d love ...

In this session, Jelena Zbijowski, Head of CRM & Product Marketing at Blinkist, talks about using automated strategies that leverage first-party and zero-party data to maximise engagement and ...

In this presentation, Peanut's Senior Product Manager Angèle Lenglemetz explores the intriguing field of cognitive biases and how they could transform app engagement and monetization tactics. Using ...

Over the past several years, significant changes to the App Store and Play Store Consoles have fundamentally changed ASO.

In the always-dynamic and ever-competitive world of mobile apps, user acquisition and retention are key challenges that marketers face. Over the last few ...

In this presentation, Phiture's Senior Growth Consultant, Joy Staples, will cover how to make your product stand out and stay ahead of the curve by utilizing user research, AI integration, powerful in ...

One of the key ways Apple has separated itself from the rest of the app industry is its focus on privacy for the consumer, which it started focusing on heavily in the late 2010s with a series of ...

Steven has been sitting at the intersection of education, artificial intelligence, and mobile applications for quite some time. Before Memrise, Steve journeyed to the AI realm at EY, where he started ...

In-app stories have become a staple in mobile marketing strategies due to their dynamic and engaging nature. Originally popularized by Snapchat, this feature has proven effective across various ...