The retailer can onboard first-party and in-store sales data to Criteo’s DSP, helping brands and agencies better reach its base of rural shoppers.

Brand safety has become a top-of-mind issue for marketers. From the proliferation of divisive content and disinformation to a loss of control over where ads are placed, ensuring brand safety has ...

Ahead of Euro 2024 and Copa America, the brand continues working to disarm negative pressure in sport, a theme also utilized by Gatorade and Sprite.

The global playlist is a compilation of influencer-backed content that, when viewed, is meant to spur the delivery of more positive content by algorithms.

The new offering in the expanding media network market will be led by Mark Grether, who helped grow Uber Advertising into a $1 billion business.

Rival Technologies and Reach3 Insights, the world leaders in conversational research and insight communities, today released ...

You Can Already Taste It” includes street interviews with consumers to show what they expect it to taste like before trying the new condiment.

The granola and breakfast foods marketer is encouraging consumers to “Savor the Start” on the heels of 56% year-over-year sales growth in the first quarter.

The return of the nostalgic tagline is supported by a spot narrated by Michael Jordan and custom filters on Instagram and Snapchat.

Klarna’s use of artificial intelligence (AI) was one of the ways the company was able to reduce its sales and marketing spend by 11% in Q1 2024, despite running more campaigns and creating more ...

A collaboration with edgy water brand Liquid Death and Roblox gaming plays are helping the cosmetics marketer grow sales and win over Gen Z.

In the next few years, retailers and manufacturers will face numerous challenges, notably the growing problem of retail theft ...