The retailer has fallen victim to operating in a promotional market, it says, with UK sales dropping by 8.3% last year.

Chief brand officer Maria Koutsoudakis says Vodafone is in a strong place to be pulling on its marketing levers with a new ...

From the impact of price promotions to the value of taking time away from work, it’s been a busy week. Here is my take.

Who helped you? Who took a chance on you? Who was the person that saw your potential and nurtured you? What did that mean to, ...

PepsiCo is “thinking differently” about how it approaches growth, according to its chief marketing officer for its global ...

The footwear company saw revenue and profits tumble as it looks to change its marketing focus from “storytelling” to a ...

A year and a half on from bringing together its growth, digital transformation and platforms business, Mars Petcare’s Leonid ...

The footwear retailer saw its margins shrink as it relied on promotional activity to encourage a “discount-hungry” consumer ...

The UK public has a higher level of concern about misinformation online than it does the prevalence of AI-generated content.

Marketing leaders should avoid taking a cookie cutter approach to hiring when eyeing up growth, says Tor Hunter-Taylor, ...

Even public companies with good intentions are under too much pressure to create short-term gain at the expense of long-term ...

The NHS as we know it today only joined up under one brand identity in April 1999. Two of the project leads recall the ...