The ad, created by Pablo, was filmed using 28 live cameras.
The spot, which features a David Bowie song, was created by BETC.
Campaign was developed by WPP's Open X and led by David Madrid.
Incumbent EssenceMediacom X, Manning Gottlieb OMD and Publicis Media pitched for the account.
Second ad in ‘OnlyO2’ series shows a family on a road trip with the robot mascot.
The event is taking place between 31 May and 2 June.
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Rob Mayhew has publicly criticised B Lab for having not yet completed its investigation into Havas, which has four B ...
Council bans airline, car and cruise ship ads on pollution grounds.
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As savvy marketers start planning their holiday campaigns, it's time to unwrap how to make your brand unmissable this season.
Navigating the turbulent waters of advertising measurement in the CTV live event era. Get unprecedented new-business ...